LinkkoAds: Charting Web 3 Advertising for a Win-Win Future

Linkko
4 min readSep 10, 2023

Unlocking the Power of Web 3 for Users and Advertisers

In an age of rapid technological advancement, there is an inherent shift not just in technology but in the ethos of our digital interactions. This shift brings forth an opportunity, a chance to reimagine the foundation of digital advertising. Enter LinkkoAds, a pioneering Web 3 advertising platform that is poised to revolutionize how brands connect with their target audience while putting the power of monetization back in the hands of users.

A New Era for Advertising

Advertising has come a long way from traditional billboards and TV commercials. With the advent of the internet, we witnessed the shift to digital advertising, where brands could reach their audience with precision. However, this precision came at a cost — user data privacy.

As we moved into the Web 2.0 era dominated by giants like Facebook and Google, users began to feel the brunt of invasive advertising, while brands struggled with the rising costs of acquiring customers, ad wastes, and maintaining engagement. This imbalance called for a change, and the answer is Web 3 advertising, and that’s where LinkkoAds steps in.

Introducing LinkkoAds

Advertising, at its core, has always been about connection — connecting brands with people, products with needs, and ideas with those who embrace them. Built on the principles of Web 3, blockchain technology, and user empowerment, LinkkoAds aims to create a win-win ecosystem for both users and advertisers.

Precise Targeting, Without Compromising Identity

One of the key features that sets LinkkoAds apart is its ability to offer precise targeting while preserving the users anonymity. Indeed identity information such as name, address, gender, or age are preserved following blockchain key principles. Unlike traditional platforms that rely on user-provided data or assumptions, LinkkoAds leverages Web 3 targeting properties. This means that we can use data such as geography, transaction history, asset ownership (NFTs, Tokens), and net worth to ensure that advertisements reach the right audience.

For users, this means no more irrelevant ads cluttering their screens. Advertisers can rest assured that their messages are reaching individuals who are genuinely interested in what they have to offer.

As NFTs continue to democratize various aspects of our lives, from event tickets to social media profiles and loyalty programs, LinkkoAds’ targeting capabilities will only become more precise over time.

Earning Money While Watching Ads

LinkkoAds flips the script on how users interact with ads. Instead of being bombarded with unwanted content, users can now choose to watch up to 10 ads a day and get paid for their attention. The more wallets they connect to their account, the more detailed their profiling becomes, increasing their potential earnings.

It’s a simple concept yet fair concept — users finally get monetization for the time they willingly invest in brands and advertisers. By watching ads, users are essentially taking back control of their digital experience and being fairly compensated for their time and attention.

An Ecosystem for the Future

But LinkkoAds doesn’t stop there. We envision an ecosystem where everyone benefits. While we plan to issue a token down the line, we won’t drop it right away. Instead, we’ll wait until after the consolidation phase. However, we are eager to reward our early adopters — those who have connected the most wallets daily, referred us to others, and were the first to believe in LinkkoAds. These early adopters will be eligible for an airdrop of our token when the time comes.

Our Vision

For LinkkoAds, our vision is clear — to create an advertising ecosystem where users have control of their attention, advertisers have precision, and everyone wins. We have ambitious plans for the future. We believe that Web 3 advertising is not just a buzzword but a fundamental shift towards a fairer and more efficient digital advertising world.

By teaming up together with user aspirations, brand objectives, and societal needs, we’re crafting a future of ads where everyone prospers.

Join Us on the Journey

We invite you to join us on this exciting journey. Whether you’re a user looking to earn money by watching ads or an advertiser seeking a more effective way to reach your target audience: please reach out!

Connect with us, follow our updates, and become part of the LinkkoAds community. Together, we’ll shape the future of a fair advertising.

Stay tuned for more updates and exciting developments!

--

--

Linkko

Linkko's mission is to simplify and secure access to the crypto and NFT ecosystem, while empowering token communities and brands. linkko.io